Every time you put an ad in front of a potential customer, you want them to do something. The ultimate goal is to get them to buy your product or subscribe to your service, but even at the earlier stages, you might just want them to give you their email address, sign-up for a free trial or subscribe to a newsletter.
A lot of work goes into moving people to take these different actions. However, whether they found your content in search results, email, Facebook ads or Google ads, you need to know how to get the message across. One of the best ways to do this is to have a good CTA.
If you are looking for a call to action definition, it is a short instruction that is intended to provoke action. They can appear on web pages, in apps, in social media ads, in emails and more. They can appear as a CTA button or as a call to action phrase with a link. A good CTA not only inspires action, but it lets the viewer know what you want them to do.
Since a call to action is so important for so many different types of marketing efforts, you should put more than a little passing thought into finding the right one. In this post, we are going to look at a few call-to-action examples to show you what it looks like when it is done right.
Scrub Daddy’s Performance Marketing Success on TikTok: From Bizarre Mascots to $220 Million
April 3, 2025
Scrub Daddy has 4.2 MILLION TikTok followers. Let that sink in for a moment. A cleaning product company, selling sponges, has revolutionized performance marketing while building one of the most engaged audiences on social media. And they didn’t do it with slick production or million-dollar ad campaigns. Instead, they threw the traditional performance marketing playbook out the window and embraced