Today’s commercial world is far more reliant on the internet than ever. More and more businesses are shifting their products to the online space, and most customers are starting and finishing their transactions online. Due to technological innovations, this reliance is expected to increase in the coming years.
Therefore, entrepreneurs who want to develop powerful enterprises and dominate their marketplaces should consider purchasing a premium domain name to help boost their online presence.
And if you’re wondering why you should pick a premium domain name over an ordinary one, think of it as the pathway to your website. It doesn’t help if this path is convoluted and vague, as it should be simple to access so that people would find it easy to locate your business online.
Your virtual address, or domain name, is a crucial factor that increases your website’s accessibility, legitimacy, and brand confidence. However, because premium domains are in high demand but in limited supply, obtaining one from a business name service could be costly. But be assured that it’s well worth it.
Before we get into the additional advantages of acquiring a premium domain, let’s define what a premium domain is.
What Exactly is a Premium Domain Name?
A premium domain name is a high-quality internet address with essential characteristics such as being memorable, concise, easy to pronounce, and mostly ending with the ‘.com’ extension.
These characteristics cause premium domains to stand out while accomplishing the goal of any domain, which is to help people locate your website.
A typical domain may get the job done as an online pathway to your business’s website, but not all do the job well. Some may be overly lengthy, contain pointless symbols and numbers, misalign themselves from the brand, or even fail to be recognized by your customers.
Now that we’ve discussed premium domain names, let’s tell you how to find them.
Here’s How to Spot a Premium Domain.
Each premium domain has the following critical components that make it stand out and be recognized:
-Simple and Short: Premium domain names are simple, memorable, and quick to recall. This will allow clients to search, explore, and recommend your website more quickly.
-Brandable: Because it reflects the brand it represents, a premium domain makes it much easier to build a strong brand identity and serves as a foundation for future branding activities.
-SEO-friendly: Premium domains are particularly SEO-friendly as they closely match customer searches. Also, they always end in well-known extensions like ‘.com,’ ‘.io,’ ‘.net,’ and ‘.org.’
Four Reasons Your Business Needs a Premium Domain
1. It’s the Best Web Address for Your Company
We see with business leaders like Elon Musk, who waited ten years before purchasing the Tesla.com domain for as much as $11 million, and others, like Mark Zuckerberg, who went back for a premium domain name, that a premium domain name is the best strategy for building a solid digital identity and reputation.
These business leaders prioritized premium domain names enough to pay millions for them because only a premium domain name could help their business reach its full potential.
2. It Provides the Best Online Address for Your Company
Premium domains make it easier for customers to find your business online. Assume you’re starting a company, Handy Bags, that sells bags for women. A premium domain name, such as handybags.com, is a significantly better option than bags4sale.tk since it matches your brand’s name and increases your business’s visibility on the internet so your customers can find you.
3. It Makes it Simple to Establish Credibility and Trust
Utilizing a premium domain improves your company’s image and dependability. For example, between handybags.com and handybags.you, which one looks more credible and which looks like a spin-off? The answer is obvious, handybags.com appears and sounds more trustworthy.
Customers are far more inclined to visit and buy from trusted websites. And premium domains provide websites with this credibility.
4. It Stops the Domain Name From Falling Into the Hands of a Competitor
For the final example, let’s consider our fictitious business, Handy Bags. What would happen if another bag business already owned handybags.com? You’d lose most of your organic search traffic to another company.
If you do not get a premium domain for your website quickly, a competitor will do so first and either harm your prospects of online success or sell it to you for a greater price.
Make the Purchase: Invest in a Premium Domain!
Premium domains may be expensive on the secondary market, but trust us when we say they are worth it! If you must leave with one thing today, let it be that every startup needs a premium domain to develop a solid online brand identity and web presence.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
